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Social media

There’s a lot written about social media evaluation and it’s importance. Despite this there are still many campaigns or social channels where the content begs the question: what exactly is this delivering for the brand? Content which fails to deliver engagement or reach sufficient numbers of consumers clearly isn't working. Why is it important to measure your social media marketing? Simple. If you are not measuring and doing so against a defined set of objectives then social...

As a social media agency we’re about modern communications. This means we talk on behalf of our clients to consumers wherever those consumers are – whether it be social media or a print magazine. All too often its seem that agencies forget to think like the consumer they’re trying to target and instead get caught up in the latest trends. Just think Siobhan Sharpe from the BBC comedy W1A. If you’ve worked in a social media or PR...

Here at Clarity, we spend a lot of time thinking about social media for our clients and crucially, their engagement with loyal and potential consumers. Having acquired a detailed knowledge of the beer and cider sector, devising campaigns for amongst others, Kingstone Press Cider and Hobgoblin beer, we feel we know what’s possible. However, a question that we get asked repeatedly is, does size matter on social? Do bigger brands with access to bigger budgets fare better...

The last month has seen a host of speculation that Facebook organic post reach for brands is set to decline. Organic post reach for brands could soon be a thing of the past. The prevailing view is that brands should expect to see organic post reach of between 1-2%, with the end of organic reach looming on the horizon. The increasing volume of Facebook brand pages adds more posts that compete for visibility in the algorithm. Many also see this as...

This is Jonathan Perelman, Buzzfeed’s General Manager of Video and VP of Agency Strategy. (Pretty wordy title for someone who specialises in snappy content, right?) By Ahmed Ahmed, Senior Account Manager at Clarity I had the luck to meet and talk to Jonathan at a conference at Birmingham City University today called #RethinkMedia, where Jonathan delivered an insightful talk on content and how social media is a powerful force for brands and publishers. And in classic Buzzfeed style, here are 7 key content marketing insights...

Analysis is a crucial  part of social media management. It’s not enough to simply schedule Facebook posts, tweets and updates on a regular basis. While this will give you a regular stream of content, it provides very little feedback or evaluation.  By Ahmed Ahmed, Senior Account Manager at Clarity Social media monitoring is important because it allows you to: Identify high-performing content Identify poorly performing content Learn about your fans and followers Discover trends in community behaviour Evaluate the growth...

Are brands on Vine? And how well are they using it? It’s been over a year since Vine burst onto the social media scene introducing us all to the world of 6 second videos. It’s no surprise that some brands have taken to this new channel like a duck to water but not everyone is getting is right. To understand more about what content works on Vine we’ve taken a look around and classified the content into four...

Drinking is an inherently social occasion, so naturally alcohol brands were one of the early adopters of social media, creating some of the most innovative and engaging campaigns. By Lucy Kemp, Director at Clarity But creativity has to be led with the regulations in mind. As with offline activity alcohol brands are governed by a host of regulations as what they can and can’t do when it comes to digital channels. Twitter advertising, recently extended to smaller businesses is missing...