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Snapchat, Social media

Snap Ads are a fairly recent addition to Snapchat's advertising portfolio. Launched in May alongside a self-service ad module, they open the social network to smaller advertisers. Advertising on Snapchat used to be the preserve of big brands with prices to match. With an entry level spend of £50 per day it's a big step forward. So how do Snap Ads compare with the ad offerings from Facebook, Instagram and Twitter? Here's our thoughts following a couple of...

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Snapchat, Social media

Snapchat owner Snap has been busy in recent months. Snap recently unveiled a host of new social media advertising features. Post IPO has been tough for Snap. The share price has fallen as markets worry about its ability to make money. Despite this the brand has opened up Snap Ads to smaller budget brands. There's been plenty of other developments too such as the launch of its advertiser self-publishing platform. Does this mean Snap is serious about social...

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Alcohol, Alcohol regulation, Snapchat, Social media

It’s an exciting time for Snapchat and its parent company Snap. Last December the brand launched Spectacles, its first hardware. It opened its first non-US office in London in October and most recently, announced its impending IPO. Most importantly, new data showed that 77% of its UK audience is over 18, making it accessible to alcohol brands. Our post looks at whether alcohol brands and Snapchat is a marketing hit or miss. Why the channel has been off...

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Snapchat, Social media

Snapchat has announced a move into hardware with Spectacles, sunglasses that will be able to record up to 30 seconds of video. Alongside the news of the product launch was a change in the name of the parent company to Snap Inc. It’s mission states that it’s now a camera company. Unsurprisingly, the news received widespread coverage over the weekend as well as huge anticipation for the arrival of Spectacles. Is this a good or bad move?...

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Our mission is to help ambitious clients get the best out of their investment in social media. We have a single-minded focus on creating and delivering effective content and campaigns, anchored in consumer behaviour and insights. Our expertise spans both B2B and B2C and includes everything from alcohol and food & drinks to the financial and hospitality sectors.

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