November saw the launch of the retailer’s Christmas ads with John Lewis, Sainsbury’s, Lidl, M & S, Asda, PC World and Tesco vying to create the biggest and best brand campaigns. Much has been written about the re-emergence of TV to build brand equity and tell brand stories. There’s been plenty of articles too about what this means for brands and for branded content. For some these ads showcase the death of brand content with brands moving...
Social media advertising continues to grow as more and more brands seek to reach, engage and activate audiences through social networks. Part of this is driven by the networks as they look to monetise their services. This means that businesses increasingly need to invest in their social media marketing. So how do you get the most from these channels? Our quick guide provides some key social media advertising tips to follow. 1. Know your objectives Key to any...
There’s a lot written about social media evaluation and it’s importance. Despite this there are still many campaigns or social channels where the content begs the question: what exactly is this delivering for the brand? Content which fails to deliver engagement or reach sufficient numbers of consumers clearly isn't working. Why is it important to measure your social media marketing? Simple. If you are not measuring and doing so against a defined set of objectives then social...