Twitter Posts | Clarity Comms | Social Media Agency

Image of tweets about Twitter's new character limit for post by Birmingham social media agency Clarity Comms

September 28, 2017

Twitter to double its character limit: will it be enough?

Twitter continues to face significant challenges. Its Q2 results showed slow user growth and a fall in ad revenues. The business is under pressure from investors to show that it has a long-term, profitable future. This morning Twitter announced its latest product development: it's planning to double the character limit from 140 to 280 characters. For a network well-loved for the brevity of its tweets it's a bold move. Will it be enough to improve Twitter's fortunes? Twitter's rationale for making...

by Clarity Comms

May 5, 2017

Craft Spirits, Social media, Twitter

Our #HotCraftSpirits campaign is back for 2017

#HotCraftSpirits is back. Our Twitter contest to find the UK's favourite craft and artisan spirits returns for 2017. Last year's competition saw 20,447 votes for 65 distillers with the top 10 featuring 5 gins, 2 rums, 2 vodkas and a whisky. Northamptonshire-based Jelley's Vodka topped the poll with 5,012 votes beating Masons Yorkshire Gin into second place. #HotCraftSpirits generated coverage in Harpers Wine & Spirits and The Spirits Business as well some local PR coverage for our winner and runners up. All of the top...

by Jason Navon

Image of Facebook advertising screen. Part of post by Birmingham social media agency Clarity Comms on useful tips for social media advertising

October 30, 2015

Facebook, Social media, Social media evaluation, Twitter

Seven social media advertising tips

Social media advertising continues to grow as more and more brands seek to reach, engage and activate audiences through social networks. Part of this is driven by the networks as they look to monetise their services. This means that businesses increasingly need to invest in their social media marketing. So how do you get the most from these channels? Our quick guide provides some key social media advertising tips to follow. 1. Know your objectives Key to any...

by Clarity Comms

May 7, 2014

Alcohol, Facebook, Social media, Twitter

Does size matter? Social media in the drinks sector

Here at Clarity, we spend a lot of time thinking about social media for our clients and crucially, their engagement with loyal and potential consumers. Having acquired a detailed knowledge of the beer and cider sector, devising campaigns for amongst others, Kingstone Press Cider and Hobgoblin beer, we feel we know what’s possible. However, a question that we get asked repeatedly is, does size matter on social? Do bigger brands with access to bigger budgets fare better...

by Clarity Comms

February 1, 2014

Social media, Twitter

Twitter Advertising: Is Twitter Missing A Trick With Its Approach?

Drinking is an inherently social occasion, so naturally alcohol brands were one of the early adopters of social media, creating some of the most innovative and engaging campaigns. By Lucy Kemp, Director at Clarity But creativity has to be led with the regulations in mind. As with offline activity alcohol brands are governed by a host of regulations as what they can and can’t do when it comes to digital channels. Twitter advertising, recently extended to smaller businesses is missing...

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