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Twitter continues to face significant challenges. Its Q2 results showed slow user growth and a fall in  ad revenues. The business is under pressure from investors to show that it has a long-term, profitable future. This morning Twitter announced its latest product development: it's planning to double the character limit from 140 to 280 characters. For a network well-loved for the brevity of its tweets it's a bold move. Will it be enough to improve Twitter's fortunes? Twitter's rationale for making...

#HotCraftSpirits is back. Our Twitter contest to find the UK's favourite craft and artisan spirits returns for 2017. Last year's competition saw 20,447 votes for 65 distillers with the top 10 featuring 5 gins, 2 rums, 2 vodkas and a whisky. Northamptonshire-based Jelley's Vodka topped the poll with 5,012 votes beating Masons Yorkshire Gin into second place. #HotCraftSpirits generated coverage in Harpers Wine & Spirits and The Spirits Business as well some local PR coverage for our winner and runners up. All of the top...

Social media advertising continues to grow as more and more brands seek to reach, engage and activate audiences through social networks. Part of this is driven by the networks as they look to monetise their services. This means that businesses increasingly need to invest in their social media marketing. So how do you get the most from these channels? Our quick guide provides some key social media advertising tips to follow. 1. Know your objectives Key to any...

TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and using social media marketing to grow, gain publicity and, crucially, get more bookings. ICYMI: How to deal with TripAdvisor Over the years, plenty of...

Here at Clarity, we spend a lot of time thinking about social media for our clients and crucially, their engagement with loyal and potential consumers. Having acquired a detailed knowledge of the beer and cider sector, devising campaigns for amongst others, Kingstone Press Cider and Hobgoblin beer, we feel we know what’s possible. However, a question that we get asked repeatedly is, does size matter on social? Do bigger brands with access to bigger budgets fare better...

Drinking is an inherently social occasion, so naturally alcohol brands were one of the early adopters of social media, creating some of the most innovative and engaging campaigns. By Lucy Kemp, Director at Clarity But creativity has to be led with the regulations in mind. As with offline activity alcohol brands are governed by a host of regulations as what they can and can’t do when it comes to digital channels. Twitter advertising, recently extended to smaller businesses is missing...