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Vine

TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and using social media marketing to grow, gain publicity and, crucially, get more bookings. ICYMI: How to deal with TripAdvisor Over the years, plenty of...

Are brands on Vine? And how well are they using it? It’s been over a year since Vine burst onto the social media scene introducing us all to the world of 6 second videos. It’s no surprise that some brands have taken to this new channel like a duck to water but not everyone is getting is right. To understand more about what content works on Vine we’ve taken a look around and classified the content into four...