Big Sponsorship – 5 Eyebrow-Raising Examples of Corporate Naming Rights
Given the approach of that large football event in South America, I got to thinking about big sponsorship. Sports is traditionally the major arena for naming rights deals, with stadiums, leagues and tournaments taking on the names of their corporate sponsors, in return for huge sums. Thus it is that in the UK, we currently have the Barclays Premier League, the Tetley’s Stadium and even the Dubai Duty Free Shergar Cup. The success and influence of these...
