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Travel PR

The Icelandic tourism industry has erupted in recent years, as the small country wedged between Europe and North America learns to capitalise on its dramatic geography and natural wonders. The disastrous meltdown of the banking sector in 2008 was an added catalyst, prompting the country to ramp up its marketing efforts to attract outside visitors as a sustainable source of income. A Travel PR Success Story One effect of the volcano that disrupted Europe’s flight paths in 2010...