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Heard of Tik Tok? No? You’re probably not alone. Yet Tik Tok is fast becoming the 2019’s hottest social channel. Launched in its current form in 2017 it’s been downloaded over 1 billion times. Commentators are liking it to Facebook and from this summer it’s expected to launch services for advertisers giving brands access to its vast audience. So is Tik Tok worth the hype? And is it right for brands? Here’s our view.  WTF is Tik Tok? Despite...

Instagram has been around on Android and iOS since 2012. 6 years later it is the 2nd most actively used social platform with 1 billion active users monthly. More brands are using Instagram to grow their audience, boost website traffic and market products than ever before. But how do beer brands benefit from this social network? Utilising Instagram Instagram is a platform on which lifestyle, food, and drink content thrive. People’s faces, eye-catching images, and making + doing...

Craft gin distillers are celebrating with more good news showing that the sector is in rude health. Over the last few years there’s been an explosion in the number of craft gin distillers with gin sales in the UK expected to pass Scotch by 2020. Last year saw gin exports grew 16% to hit almost £500 million in value. Despite this success there’s a growing debate about whether the ‘craft gin’ label applies to distillers who...

You’ll be forgiven if you weren’t glued to your TV screens to tune into E4’s Made in Chelsea ‘New York’ special like I was. Bear with me – this isn’t a blog post about my love for trashy reality TV shows; it’s about a campaign that tried and failed to connect social media and television. There’s no denying that social media and TV can be a powerful marketing combination. And this is what consumers are doing, right?...

Are brands on Vine? And how well are they using it? It’s been over a year since Vine burst onto the social media scene introducing us all to the world of 6 second videos. It’s no surprise that some brands have taken to this new channel like a duck to water but not everyone is getting is right. To understand more about what content works on Vine we’ve taken a look around and classified the content into four...

Will 2014 be the year Bitcoin becomes mainstream? Bitcoin has been a hot topic for several months as it becomes easier to use it. You can fly into space with Virgin Galactic using Bitcoins, pay for household goods, a round of drinks and now even fill up your car with the crypto-currency. Does this mean that regulators will begin to look more favourably on Bitcoin and the wider digital currency market? And what else is competing for attention in the mobile & digital payments space? We’ll be looking...