Clarity Lands Silver at 2021 CIPR PRide Midlands Awards
We're delighted to have won silver for Best Use of Content at this year’s CIPR PRide Awards....
Clarity News & Blog
Clarity Wins Social Media Campaign of the Year
We’re incredibly proud to have won Social Media Campaign of the Year at the Drinks Business Awards 2021! The award-winning entry? HobtoberFest. A campaign for Hobgoblin Beer, which consisted of a 3-day virtual social media festival over the Halloween weekend. All...
Social Media Marketing: Coverage of Clarity’s Work
We were delighted to see coverage of one of our social media marketing posts make it into the local press. Social media content is often picked up and used by both local and national media. So we were very pleased...
Clarity wins Gold at CIPR PRide Awards
The Clarity team were to win Gold for Best Use of Content at last week's CIPR PRide Midlands Awards. The award was for our Halloween social media campaign for beer brand Hobgoblin. The campaign saw us deliver a one-hour live Game Show...
Britain’s biggest alcohol brands 2019: a good year?
It's back. The Grocer has published its annual list of Britain's biggest alcohol brands and the results might be a surprise. The media headlines are about teetotal young millennials or rising health consciousness among consumers. Within the sector there's been a...
Clarity shortlisted at the 2019 CIPR PRide Awards
We're celebrating again after being shortlisted at the 2019 CIPR PRide Midlands Award. We're up for Best Use of Content for Hobgoblin for our Halloween Facebook Live Game Show. The one hour live show featured a compere, live audience, band, live...
Is Tik Tok 2019’s hottest social channel?
Heard of Tik Tok? No? You’re probably not alone. Yet Tik Tok is fast becoming the 2019’s hottest social channel. Launched in its current form in 2017 it’s been downloaded over 1 billion times. Commentators are liking it to Facebook and...
How Instagram can be utilised by Spirit Brands
Instagram centres around quality imagery, interactivity, and community. Spirit brands suit this because they lend themselves to social (read: photogenic) settings. Here we explore how brands from the same category tackle Instagram differently. Gin Hendrick’s Gin Instagram feed gives you an immediate...
The Top 5 Mistakes Brands Make on Instagram
A boom in social has pushed many drinks brands online, but some do better than others. To help you out, here are the top 5 mistakes brands make on Instagram. 1. Not using Stories The Instagram algorithm makes it harder than ever...
Is Instagram useful for beer brands?
Instagram has been around on Android and iOS since 2012. 6 years later it is the 2nd most actively used social media platform with 1 billion active users monthly. More brands are using Instagram to grow their audience, boost website...