The growth and future for cider was the focus for the Morning Advertiser 2018 Cider Summit. There has been a significant increase in the rise of cider sales. It’s certainly no surprise with the recent scorching sun we’ve been basking in....
Clarity Comms are celebrating being shortlisted at this year's CIPR PRide Midlands Awards. The agency has been shortlisted in the "Social Media Campaign of the Year" category for Hobgoblin's 2017 Halloween campaign. Halloween 2017 was the brand's biggest social media campaign...
It's that time of year again as the Grocer publishes its annual list of Britain's biggest alcohol brands. The drinks sector continues to face a range of challenges from innovation (e.g. craft beer & spirits), price competition from the supermarkets...
With a staggering 1 billion users, it is no doubt that Instagram has become the ultimate photo sharing platform. From uploading pictures of healthy lunches to fun selfies on wild nights out, users are always keeping their followers updated. Instagram...
Team Clarity are celebrating another award nomination. We're delighted to have been shortlisted at the 2018 PRCA Dare Awards (Midlands). We're up for the Digital/Social Media Campaign of the Year for Hobgoblin's 2017 Halloween campaign. Campaign Highlights Hobgoblin’s 2017 Halloween social media campaign...
The first quarter of 2018 has seen the latest Facebook algorithm update. It's a big change and one that has generated a lot of coverage in both mainstream media and the tech/marketing titles. Some articles are predicting real problems for publishers...
Another year is upon us and looking back at 2017, it was Instagram's year. A host of innovations saw the app continue to grow. For some, much of this product development was merely copying Snapchat. Irrespective of the motive, Instagram's moves...
Snap Ads are a fairly recent addition to Snapchat's advertising portfolio. Launched in May alongside a self-service ad module, they open the social network to smaller advertisers. Advertising on Snapchat used to be the preserve of big brands with prices...
The Clarity team are celebrating again after being shortlisted for another award. We're up for the Best FMCG/Consumer Goods Social Media Campaign at the 2017 Social Buzz Awards. The entry is for Hobgoblin's 2016 Halloween social media campaign. The campaign, which has...
Twitter continues to face significant challenges. Its Q2 results showed slow user growth and a fall in ad revenues. The business is under pressure from investors to show that it has a long-term, profitable future. This morning Twitter announced its latest product...