Clarity triumphs at the Drinks Business Awards
We’re celebrating after Clarity won the award for “Social Media Campaign of the Year” at this year’s Drinks Business Awards. The award was for our hugely successful #HotCraftSpirits campaign and is another example of our award-winning social media campaigns.
We were up against some great competition including campaigns from Franklin & Sons tonics and Master of Malt so it’s a great result. It was also fantastic to see our Birmingham social media agency win against our larger London rivals.
#HotCraftSpirits is a social media campaign to find the UK’s favourite craft spirits. Launched in 2016 it used Twitter to get consumers voting for the favourite craft and artisan producers. Last year saw over 20,000 votes for 65 distillers and reached over 1.1 million consumers. We also helped 10 brands land listings with our sponsor, online retailer 31DOVER.com.
Here’s what the Drinks Business had to say about #HotCraftSpirits:
“”…the campaign was funded on just £700…proving what can be achieved with a minimal budget. Judges praised the campaign for exceeding expectations, over delivering on a small budget and creating a campaign with longevity that could be rerun over time.”
Naturally we’ll be celebrating with a G&T or two!
