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Clarity Wins Social Media Campaign of the Year

Image showing Clarity Comms award for Social Media Campaign of the Year at the Drinks

Clarity Wins Social Media Campaign of the Year

We’re incredibly proud to have won Social Media Campaign of the Year at the Drinks Business Awards 2021!

The award-winning entry? HobtoberFest. A campaign for Hobgoblin Beer, which consisted of a 3-day virtual festival over the Halloween weekend. All the fun and excitement of a real-life festival from the comfort of your own home. From beer-battered-prawn topped burgers to a crowdsourced home brew and exclusive live performances, we pretty much covered it all at HobtoberFest. 

The campaign was the brand’s most successful to date, with a staggering engagement rate of 45%, over 455,000 consumers reached, and exceeding its reach target by 200%.

One of our own team goals for this year was to win an award, so we’re pleased to have ticked that off the list, too! No better excuse for a celebratory drink. Cheers!

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