Clarity shortlisted at 2016 PRMoment Awards
We're celebrating after being shortlisted at the 2016 PRMoment Awards. Our Halloween campaign for Hobgoblin is a contender for Social Media Campaign of the Year. Hobgoblin Halloween Shorts was part of the brand’s Halloween activity, traditionally a key promotional period. The brief was to use social media to recruit new, younger drinkers to the brand. The need to engage with millennials resulted in the creation of a series of Halloween movie clips starring the Hobgoblin. The content was...