What does the decline of pear ciders mean for the category?
The Grocer is reporting the decline of pear ciders with sales down 29% and the fall knocking more than 25% off the value of the market. Pear’s share of the cider market has fallen from 9.3% to 6.4% over the same period (year to September 2014). So what’s behind this? Is it purely down to the success of fruit ciders? And which brands are the most effected by this? More importantly, what are the implications for the...
