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#FutureOfMoney, Opinion

Bitcoin is big news. But what does it mean to the average consumer?  As part our #FutureOfMoney campaign we surveyed 2,000+ online consumers to find out more about awareness and usage of bitcoin (and other crypto-currencies). The results showed that awareness was good at 57%. 5% of those surveyed have used bitcoin and 18% said they would use the digital currency. One of several challenges to growth is the language around digital currencies. How much does stuff actually cost? To put...

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#FutureOfMoney

Will 2014 be the year Bitcoin becomes mainstream? Bitcoin has been a hot topic for several months as it becomes easier to use it. You can fly into space with Virgin Galactic using Bitcoins, pay for household goods, a round of drinks and now even fill up your car with the crypto-currency. Does this mean that regulators will begin to look more favourably on Bitcoin and the wider digital currency market? And what else is competing for attention in the mobile & digital payments space? We’ll be looking...

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Our mission is to help ambitious clients get the best out of their investment in social media. We have a single-minded focus on creating and delivering effective content and campaigns, anchored in consumer behaviour and insights. Our expertise spans both B2B and B2C and includes everything from alcohol and food & drinks to the financial and hospitality sectors.

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