English wines and social media: are producers using social to grow their brands?
The English wine sector is in rude health. 2014’s harvest has seen production explode with exports set-up to grow. The wines continue to wow critics and awareness of English wines is growing among UK consumers. Consumers sales have grown too as UK drinkers discover the wines with Waitrose reporting a 95% uplift in sales. So how well are English wines using social media to reach consumers? We decided to take a look. Producers only have to look...
