The BrewDog rebrand: a rare mis-step for the craft brewer?
Craft brewer BrewDog has won many plaudits for its approach to brewing, its iconic packaging and its fantastic PR, social media, and its overall marketing. Last week saw the brand launch its revamped branding and packaging. The feedback from its legion of devoted fans was decidedly mixed. It would appear that the normally confident brewery has made its first big marketing mistake, one compounded by its handling of the response. BrewDog is no stranger to controversy. Its...
