Pubs and social media: can the pub sector grow by riding the digital wave?
When we talk about pubs and social media we get that oft-repeated line that pubs are the ‘real’ social media, that people need to get back into the real world, to socialise with their mates rather than virtual friends. The reality is, of course, that we use social channels to enhance physical interactions. The pub sector is an important part of the economy and its contribution to tax revenues is equally vital. Yet the pub sector remains...
