Social media and TV: a powerful force but a #fail for O2’s latest campaign
You’ll be forgiven if you weren’t glued to your TV screens to tune into E4’s Made in Chelsea ‘New York’ special like I was. Bear with me – this isn’t a blog post about my love for trashy reality TV shows; it’s about a campaign that tried and failed to connect social media and television. There’s no denying that social media and TV can be a powerful marketing combination. And this is what consumers are doing, right?...
