Why does the board ignore social media strategy?
How important is social media strategy to business leaders? Do enough CEOs and MDs know, or care, how their business is using social media as part of its marketing, research or customer service? Are they looking at how customers are talking about their products or brands online? There’s certainly cynicism from boards as to social’s ability to deliver meaningful ROI. This was reinforced by a FT/ICSA survey that showed that almost half of boards surveyed hadn’t discussed social media in the...
