social media Archives | Clarity Comms

Image from the Wheel of Misfortune teaser, a campaign for Hobgoblin by social media agency Clarity Comms

September 16, 2014

Wheel of Misfortune: Clarity brings classic game show to Facebook for Hobgoblin Beer

Clarity is resurrecting the ghost of an old gameshow for Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune for Hobgoblin’s social media campaign. In a first for any British brewer, Hobgoblin will broadcast the gameshow live on Facebook on the night of Halloween itself. The campaign launched with a teaser video to recruit contestants. As well as being promoted on the Hobgoblin’s owned social channels we’re promoting via YouTube ads too. Hobgoblin has...

by Clarity Comms

Image of BBQ as part of post on BBQ foods by social media agency Clarity Comms

September 8, 2014

Opinion, Social media

What’s on your BBQ? Survey of British BBQ food shows consumers prefer pork and chicken

The August weather might have been disappointing but Britain’s love of barbecuing showed no sign of abating this summer. A survey of social media mentions has found that BBQ Britain loves its meat with pork, chicken and burgers top of the charts. We used our social monitoring software to track a sample of online conversations of the terms ‘bbq’, ‘barbeque’ and ‘#bbq’ over a 10 week period between June and August 2014. The subject of barbecues is certainly...

by Clarity Comms

Image of pub for post by social media agency Clarity Comms on pubs and social media

September 1, 2014

Alcohol, Bars and pubs, Hospitality, Social media

Pubs and social media: can the pub sector grow by riding the digital wave?

When we talk about pubs and social media we get that oft-repeated line that pubs are the ‘real’ social media, that people need to get back into the real world, to socialise with their mates rather than virtual friends. The reality is, of course, that we use social channels to enhance physical interactions. The pub sector is an important part of the economy and its contribution to tax revenues is equally vital. Yet the pub sector remains...

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